Omar Faruque, Lecturer, Dept. Thanks to our mentor for giving us a challenging assignment. Sir, We are the students of dept. We are very much enthusiastic about our assignment.
Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage.
They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market. But the company did not rest alone with designing and manufacturing computers.
Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company. The introduction of iPod in and the online music and app store iTunes have revolutionised the music industry through the promotion of digital music.
These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet. The company was also instrumental for ushering in the era of smartphones and tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval. The competition was tough and Apple was at the losing end.
The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market. The poor performance of Apple stemmed from its poor product strategy. Apparently, the company was producing and selling an array of computer products that were redundant and confusing.
When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.
Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors. They are also unassuming because of their simple and uniform built and design.
Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations. It is important to remember that these products were not original. There were already ultrathin laptops long before Apple introduced the MacBook Air.
Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry. However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience.
Apple employs a retroactive and proactive approach as part of its product strategy. Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features.
The results are products that appear new and innovative but are still familiar or recognisable.
Creating and sustaining brand loyalty through complimentary products The extensive but controlled product portfolio of Apple creates a uniform and unique product usability and consumer experience. The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone.
The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity.
It is also important to note that a particular user of different Apple devices can take advantage of this homogeneity through the Apple ID. This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition.
Apple products create a halo effect. Because each product complements another product, consumers would usually choose to stick with the Apple brand rather than buying different products from different manufacturers and create a hodgepodge of varying product and consumer experience.
Considering the fact that the company has a large pool of loyal consumers, they tend to buy all products under the Apple brand. This halo effect coupled with deep brand loyalty complements the sales performance of each Apple product.
The development and promotion of complimentary products and services are undeniably part of the marketing strategy of Apple. With iconic and relevant products coupled with industry tenure and established branding, the company now enjoys legions of loyal consumers that comparable to fandoms of popular celebrity.
Maintaining brand image through premium pricing strategy The products of Apple are relatively expensive when compared with similar products from competitors. An iPhone can be twice or thrice more expensive than the flagship Android smartphones of other manufacturers. But premium pricing is also part of the marketing strategy of Apple.Download-Theses Mercredi 10 juin Ryanair is Europe’s first Low Cost Carrier (LCC).
It has grown tremendously since its inception and Chief executive Michael O’Leary has said in numerous interviews that he plans on making Ryanair one of the world’s largest airlines.
In this article, we will look at 1) the four P’s, 2) history of the marketing mix concept and terminology, 3) purpose of the marketing mix, 4) key features of the marketing mix, 5) developing a marketing mix, 6) key challenges, and 7) marketing mix example – Nivea.
Dogfight over Europe RyanAir B / C (individual graded) 1. What went wrong? Why did Ryanair move from a successful launch to near bankruptcy? One of the biggest reasons for Ryanair’s downfall was that it tried to position itself as a low fare airline along with having first-rate services.
Ryanairs Marketing Environment and Strategy This Research Paper Ryanairs Marketing Environment and Strategy and other 64,+ term papers, college essay examples and free essays are available now on plombier-nemours.com Autor: review • July 9, • Research Paper • 3, Words (13 Pages) • .
Aug 08, · Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there are some other factors which companies have to consider can be barrier in focusing on customer satisfaction activities some of the factors or variables are under the control of the organization/company which is called micro environment (controllable factors) and some of the.