Strengths Global food producer, located in over countries. Weaknesses Their LC-1 division was not as successful as they thought it would be in France. Growth in their organic food sales division was flat ineven though the industry grew 8. General Mills is an experienced, established brand and are the market leader in the USA, however, they have been lacking in innovation, have not cashed in on the booming health food craze and have been behind in creating new, niche products, especially in their yogurt division, where Yoplait is the only brand making a profit.
Globally its share in the market is quite substantial. The first quarter sales of the year for the group were The increasing trend towards healthy eating will result in major declines in demand. Besides that, Kit Kat has another strength.
Some of it are: Kit Kat products are easily reachable as it can be found in small grocery until huge hypermarkets. Price is not too expensive, compared to its competitors. Moreover, Kit Kat does not have any health- conscious chocolate bars that attracts health conscious crowd.
Possibility to attract more customers indeed is there if Kit Kat tries changing its packaging style. Company can operating to establish a company in China And India for cheap labor.
This is an opportunity for Kit Kat to bring out a chocolate packing that matches every occasion for example birthdays and religious occasions like Eid Idul FitriChristmas, etc. In reality, a lot of consumers want to get a product by pay with same price to get a good quality product.
The other threats are: Contamination to the product that caused by the weather or irresponsible attitude of workers and quality check. Huge competition with Mars, Cadbury and Twix in market where Kit Kat has to compete to remain an established brand and favorite chocolate-wafer.Would you like a lesson on SWOT analysis?.
Strengths. Global food producer, located in over countries. Consistently one of the world’s largest producers of food products, with sales in the USA in of $10 billion; sales and earnings in were better than expected, even in .
Kitkat is one of the most beloved biscuit chocolate in the world and has presence in over a countries. Here is the marketing mix of Kitkat shows how The first advertisement for the brand Nestle Kitkatwas shown on television in the year and the first color advertisement were seen in the year Here is the SWOT analysis of Kitkat Strengths in the SWOT analysis of Kitkat.
Unique offering – The number 1 strength of Kitkat is its unique offering – A chocolate covered wafer which is loved for its taste by plombier-nemours.comer, by this move, Kitkat has differentiated itself well from Dairy Milk and other such chocolate bars in the market.
SWOT Analysis of Nestle or Nestle SWOT describes the strengths, weaknesses of and opportunities, and threats for Nestle. GotAbout Business Idea, Strategy, & Analysis. Menu Close. Launch of New Kitkat – it is developing a new type of KitKat chocolate with less sugar.
Nestlé owns and markets a few well recognized brands, such as Nestlé, Nescafé, Maggi, Purina, KitKat and Nan.
According to Forbes  and Interbrand , Nescafé brand is the 32nd and 36th most valuable brand in the world, and is worth US$ billion and US$ billion, respectively.
About Nestle: Nestlé S.A.
Executive Summary. As for this assignment, we have chosen chocolate & confectionery from Nestle, specifically on Nestle Kit Kat. Here, we have research on the current market situation as well on SWOT analysis whereby we have done on the strength, weakness, opportunity and threat of Kit Kat/5(7). Here is the SWOT analysis of Kitkat Strengths in the SWOT analysis of Kitkat. Unique offering – The number 1 strength of Kitkat is its unique offering – A chocolate covered wafer which is loved for its taste by plombier-nemours.comer, by this move, Kitkat has differentiated itself well from Dairy Milk and other such chocolate bars in the market. Nestle Kitkat SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nestle Kitkat: 1. Strong Nestle brand name. plombier-nemours.coment advertising and visibility. plombier-nemours.com product distribution and availability. Weaknesses. 1. Food products have a limited shelf life.
is a Swiss company and is the largest food and drinks company of the world. It was founded in through the merger of two companies Farine Lactée Henri Nestlé and the Anglo-Swiss Milk Company.