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The case examines the competitive strategies of Maruti Suzuki India Limited Marutia subsidiary of Japan based Suzuki Motor Corporation Suzukithe market leader in the Indian passenger car industry. Maruti was founded in After the liberalization of the Indian economy inseveral foreign players had entered the Indian passenger car market.
Maruti started losing market share as the competitors firmly established their foothold in the car market with the launch of several new models that became popular with the Indian buyers.
To counter the competition, Maruti started a major restructuring exercise in The company focused on upgrading manufacturing, increasing capacity, launching new products at regular intervals so as to cater to all the segments of the Indian passenger car market and venturing into other related businesses like car finance, insurance and buying and selling used Maruti cars.
Maruti's restructuring exercise helped the company hold its market leadership position and retain its market share.
The case examines how the deregulation of the Indian automobile industry had an adverse impact on Maruti's market share. It also details how Maruti's competitive strategies helped it to sustain its market leadership. The case ends with a discussion on Maruti's future strategy.Chrysler Group LLC, Daimler AG, Ford Motor Company, General Motors Company, Honda Motor Company, Hyundai Motor Company, Nissan Motor Company, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies.
Limitation of the Study Chapter About Strategic Management & Functional level strategy 03 Chapter Topic of the Term Paper: Functional Level Strategy of Toyota Corporation Chapter Problems & Solutions 09 Chapter Findings & Analysis Chapter Conclusion 12 References I Appendix II-III Executive Summary In every.
(In entry-level training) Strategies proposed by the division are discussed by the management members annually in the Global Strategy plans to resolve management issues in a cross-functional team was launched in , in addition to the LDT (Leadership Development Training) program.
Worldwide production was million ( million for Toyota and Lexus brand vehicles) in , placing Toyota Motor Corporation (TMC) firmly among the world’s leading vehicle manufacturers.
This result keeps it on course to achieve its ambition of becoming the world number one by the end of the decade.
E. a matrix structure at the divisional level and a functional structure at the corporate level. c. In a multidivisional structure A.
Toyota B. Smith & Wesson C. General Motors Chapter 13 77 terms.
International Management Test #2. 55 terms. The case examines the competitive strategies of Maruti Suzuki India Limited (Maruti), a subsidiary of Japan based Suzuki Motor Corporation (Suzuki), the market leader in the Indian passenger car industry.
Maruti was founded in After the liberalization of the Indian economy in , several foreign players had entered the Indian passenger car market.