Six years in CART:
Prior to that, El-Khoury ran Cypress's automotive business unit, architecting its human-machine interface strategy—which is focused on the automotive touch business—and spearheading its effort to target the growing infotainment, instrumentation cluster and Advanced Driver Assistance Systems ADAS segments.
Under El-Khoury, the automotive business unit significantly expanded its revenue, market share and technology leadership.
Prior to joining Cypress, El-Khoury served in various engineering roles with subsystem supplier Continental Automotive Systems, where he spent time based in the U.
He has a deep understanding of customer and design requirements in the automotive and industrial markets, as well as a systems-level understanding of how chips work together to form integrated customer solutions.
Prior to his current role, he was the vice president of worldwide sales and distribution at Spansion, where he was instrumental in growing sales in Japan, Southeast Asia, Korea, China and Taiwan, and establishing a new APAC distribution channel strategy. Balow has more than 25 years of global semiconductor and defense industry experience in sales and engineering leadership roles.
Prior to his most recent position at Spansion, he was vice president of sales for North America and Southeast Asia for Integrated Device Technologies IDTwhere he was responsible for driving revenue, design-ins, distribution channel strategy and execution, manufacturer rep management, and go-to market and strategic marketing plans.
Cook is a high-tech executive with valuable learning from his experiences leading global semiconductor, system and software businesses in various market segments, including automotive, industrial, and consumer applications within the emerging Internet of Things IoT.
In his CMO role, he is responsible for driving the marketing and communications strategy to clearly position Cypress as the embedded solutions leader and as a problem solver to customers.
Cook previously served as the President of Flex Power, a leading global supplier of high-value power solutions for mobile devices, cloud infrastructure and IoT products. Most recently, he was co-founder and CEO of Cauz Colony, a social impact start-up focused on using digital marketing to connect people, brands and charities to raise awareness.Join the Nasdaq Community today and get free, instant access to portfolios, stock ratings, real-time alerts, and more!
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